Red-J did a very good job, he got a different idea from all other designers understanding the right spirit and target I was looking for my brand. Great job!
How alegaggio started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
KEEDZY will be specialized on school backpacks and accessories for kids between 5 and 10 years old. Today consumers are looking for good design, colorful and quality products more then characters childish bags. This is what we are creating but we need a very special logo!
> Product range: school accessories including backpacks, pencil cases, paper items, water bottles and other accessories
> consumer age: 4 to 10 years
> International: Europe / UAE / Asia are our main markets for this category
> market share of licensing products in this category have dropped drastically in the past few years. Only small kids ( under 5 ) are accepting licensed print like Disney on their bags. Kids over 5 are looking for nice and colorful bags, interesting design, not childish but too serious as teen agers brands. Internet / You Tube have changed dramatically children interests, less characters and cartoons
KEEDZY logo should have an icon which could be used for zip pullers
What industry do you think your business is most related to?
Games & Recreational
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Stylistic direction I’m looking for:
➢ type of logo: COMBINATION, this will help me to use the icon for particulars as zip pullers and so on
➢ the ICON could be “outside” the name or part of it as a letter
➢ KEEDZY is a short name so a WORDMARK could be an option but the COMBINATION MARK is preferred
➢ The target users are kids 5 to 10 years old but the buyers are the parents which must trust KEEDZY brand. The logo cannot be too “TOY”, the feeling must be of reliable brand offering quality products for their kids
➢ SMIGGLE is a good looking logo and is a good example of a similar brand. Main difference is the distribution, they operate their own stores, we plan to be present in department stores, toy shops, book stores with displays and corner shops ( http://www.smiggle.com.au )
➢ CRUMPLER is another great logo even if this brand is more teenagers / adult oriented ( http://www.crumpler.com )
➢ TRUNKI logo is too childish for me ( http://www.trunki.com )