We need a logo that's edgy & gnarly, but also approachable (maybe even lovable?!).
We know we want a silhouetted-ish profile of a howling walrus in blue.
Maybe with a streamer fly (see clear cure goo logo) or a fish in its mouth? Maybe fat & toothy? Maybe letting out a big howl? maybe all of that! we dunno!
Fierce but not violent, wild but not scary, fun but not cartoon-y. Other than that, have fun with it!
We've attached some of our favorite contemporary fly fishing brands' logos & some of our favorite fly fishing art to give you a sense of the industry's edgier, gnarlier aesthetic. Check out some of these brands, artists, the youtube channel "Fly Fishing the Ozarks" fly tying videos, and the free online magazines "Southern Culture on the Fly" & "This Is Fly" for a deeper of a sense of our style.
As you can see, the look we're going for is fun, edgy, modern, & minimal.
(NO STOCK IMAGES PLEASE!!!)
We're currently a small startup, but we're looking to scale fast and work more with talented designers & artists who really get us!
Thanks, everyone! Looking forward to seeing your creative genius!
Email me anytime at firstname.lastname@example.org