Who are your main competitors? (include their websites if possible.)
Trevolution (Logo: http://ferrari-kaempfen.com/?work=f…revolution
4. What are your thoughts about their logos
Mammut: very clear and tangible, emotional, science/tech is missing
Arc'teryx: we like the scientific touch, it is sophisticated but also complex/elusive, less emotional than Mammut
Trevolution: too soft and not sophisticated enough > science/tech is missing
5. Who is your target?
6. What is the overall message you want to convey them?
"It's worth doing."
„It’s something amazing.“
„It’s sport intelligence“
7. Are there any colors, or visuals/symbols/icons that you particularly love/hate?
colors: black and white or grey/blue
over all: innovative and sophisticated elements, fonts etc.
8.You would like to include an illustration or mascot in your logo? ( if apply please supply a description )
an abstracted gecko
9. Please, list here, at least 4 logos that you like.
we like the shapes, but the scientific touch is totally missing
and of course it should be more differentiating / less generic
these two logos we really like:
10.If you are looking for something specific for your logo, please supply a description.
maybe a mix of Mammut and Arc'teryx :-)