Every28 is a company that delivers women’s tampons and pads to their door each month. So many women hate going to the store during that time of the month, or what is worse, they run out of tampons and have to go to the store late at night (which is embarrassing and inconvenient); or they have to send their hubby or boyfriend (as if guys enjoy that). Not any more. Now, women can order online (as many tampons/pads as they want, and from all the major brands), and they get their tampons and pads delivered to them, discreetly to their house, every month
The overall message we’re trying to communicate with this company is convenience and comfort, no more being embarrassed at the check out line or making late night runs, and no more sending the hubby or boyfriend to buy feminine products. Comfort and convenience is delivered straight to your door every month.
Our target market is obviously WOMEN. Our customers are girls and women aged 13 to 45 years old (women who use tampons). Thus, the look, feel, colors, and design of the website needs to appeal to that audience of women.
Even though some teens may use our product, realistically, not too many teens will buy this product, but their mothers will buy it for them (and themselves). Thus, more mature women (wives, mothers, stay at home mom, pregnant moms, etc) are the actual target market - so the logo should appeal to them, not teenagers.
Think about this – the women who are set in their ways and won’t change or advance or improve with the world, they probably won’t use this service. But, the modern woman who shops online, who wants to be trendy, who likes convenience, etc. – that is who our demographic is and that is who the logo (look, feel, design, color) needs to appeal to.
While all women in the world are our target market, realistically the vast majority of the marketing and customers will be in the United States.