Europe wants to jump!

Jump here    (IMPORTANT: Focus is on "Jump", the "here" is just the adverb and the WHERE. Bt both words belong together)

TRAMPOLIN PARK

We will be offering indoor trampoline parks.

So in simple terms we are a recreational offering such as Squash, Tennis- or Indoor-Soccer parks, but our core offering is arranged around trampolines. It is all about bouncing and jumping for fun.
The trampolines are arranged in many different ways, such as jumping on huge main courts that can be 30 meters long and 20 meters wide. You can play Basketball, Volleyball or Dodgeball, all on trampolines which gives a complete new 3-dimensional feeling to the sports. You can dive after having jumped and gotten air via a trampoline into foam pits, so you do not hurt yourselve. You can challenge yourselves in ways that you have never experienced before. It is great fun for everyone!
Why does it matter to people?
Trampolines are a real thrill, as literally everybody can jump. Jumping is a natural. But experiencing zero gravity and high air is amazing. You can use trampolines regardless of your figure, shape (sportivity and fitness), your age (from the very young to the old) and your ability (pre-knowledge or training). You can challenge yourself consistently and push your limits. Last but not least it is great fun

Our target group:
1. CORE: Kids 6-11
2. CORE: Teens 12-18
3. CORE: Families (including parents)
4. Young adults 19-29
5. Fitness interested people (there is nearly no similar workout, you can burn up to 1.000 KCAL / hour)
6. Corporates (team trainings, company incemtives, company parties)

Positioning: fun & cool

Core target group are families with children. But we need to make sure that our logo is no kids logo as more older target group are going to be attracted as well. The logo has to transport that we are dealing with Trampolin parks.