Oranggo was, as usual, flexible and accommodating and worked quickly to incorporate our ideas and comments into the project.
How Augie Fash started their logo design journey
Who are you known as?
Logo must include the word "Freehand" or the initials "FH" (or both). Logo must also include small official "Duncan" logo.
What’s your company slogan?
Please include the Duncan logo. It is attached.
Tell us a bit about who you are and the people you reach
We are the world's largest and oldest yo-yo company. From Filipino demonstrators touring school yards and dime stores in the 20's to our modern day competitive yo-yo champions from all corners of the globe. We are a classic American company through-and-through, but we have cross generational and global appeal.
This specific product is the newest evolution of our patented Freehand yo-yo. This yo-yo has been on the market for 15 years and has gone through several iterations. It is a flagship model for us.
Our target market is 12-22 year old boys, with the biggest percentage of that demographic being the 12-17 year old segment.
Ideally, our products should be FUN, exciting, and appeal to our main audience. We would like something exciting enough for a teenager but not too edgy for someone younger.
What industry do you think your business is most related to?
Games & Recreational
Other color requirements
Something exciting. Note that the graphic will be used on yo-yos of many different colors. Ideally, we will be able to change the colors of the graphic to match each yo-yo color.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Logo will be placed on the sidecap of a yo-yo. The image should fit well within a small, circular area. The logo itself will be printed at approx. 1.5 inches diameter on a surface that is 2 inches diameter. Please see attached for reference photos.
Please include a small Duncan logo on the graphic. Use either the red and white or black and white version.
I've attached the original Freehand artwork from 1999 for reference. Note that we do not need to go with something similar; we can go with a complete departure or we can go with something reminiscent of this original design.