How Ashby Property Group started their logo design journey
Who are you known as?
American Expeditionary Coffee
What’s your company slogan?
Pour it in the tank and go!
Tell us a bit about who you are and the people you reach
We're going to sell a line of throwback military-themed specialty coffees, initially in 12 oz bags (ground or whole bean), and later in k-cups as well. This logo must embody the sense of exploration and adventure that comes with advancing American interests around the world.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Think of old Navy ships and soldiers' uniforms from the 1890s-1930s era. This line of coffees will seek to celebrate American military history. I think the art deco period offers a lot of inspiration for this logo as well. This logo must embody the sense of exploration and adventure that comes with advancing American interests around the world.