NOTE: The design should NOT contain mountains. There are no mountains in Wisconsin.
Some qualities that we would like our logo to convey are: Confidence, Quality, Permanence, Strong, Proud, Progressive.
Strong Brands: Coleman, Carhartt, Ford, The North Face, Patagonia, Frye Boots
Our logo should contain both a Logo and a Wordmark of "Wisconsin Outdoor" like some of the examples I've attached. We want the ability to use the logo by itself on products (as a brand, etching, etc).
I'm including some symbols and logos that we like for reference. Also, here is a list of some Wisconsin State Symbols: https://en.wikipedia.org/wiki/List_…te_symbols. You do *NOT* have to use any of these but wanted to include these for reference.
Product images are located here: https://www.etsy.com/shop/WisconsinOutdoor