I do trainings all over the country for entrepreneurs, first responders (REMSA, fire fighters, police officers) veterans (air force, marines, army, navy) ER doctors/nurses, veterinarians and anyone who deals with grief, loss & trauma. I need a logo that is professional and will resonate with these audiences. Would like to see if it's possible to incorporate as many badges (or cool variations of them) from these groups into the design as possible.
I am a veteran as well. I like retro styles that have a badge, shield or the circular modern styles. Most of the people I deal with are the heros in our society who deal with trauma everyday and our society has never given them the tools to deal with the emotional trauma they deal with everyday.
Something relevant, strong, masculine, retro that appeals to our heros and warriors. Perhaps looking at military logos with a retro or modern spin on it or a variation that you feel will capture this essence.
The training they get helps them process their emotions which helps them reintegrate & keep the relationships in their lives. Without the training many emotionally shut down and do not have good relationships with their own spouses and children. To be a strong warrior they need to emotionally shut down while they are on the job to handle their job... especially if they are dealing with the death, trauma and grief daily. They are then expected to go back and be emotionally present with their families when they have no training. This training allows people to learn how to do self care and emotionally take care of themselves and their families. It is truly changing lives.
Thank you for helping me create a powerful logo that will resonate with my target audience and others.
I also would like to use the colors, black, grey & khaki.