Design a logo for a new sports social media app focused on fan legacy and rewards

Technology

MISSION Fanful’s mission is to connect, recognize, and reward fans for their love of sports. We uniquely enable an environment where fans––through daily engagement and loyalty––can build-up and share a socially positive fan spirit and fan legacy with others. DESCRIPTION Build your fan legacy on the ultimate social media platform for sports fans (professional basketball at launch) for iOS and Android devices. On Fanful, you can finally express the super fan inside you while earning rewards along the way. With a focus on you, your friends, and the broader fan community (and not just the team(s) you root for), you’ll be able to accumulate social pride and recognition by sharing original content to social and team feeds. Since our goal is to empower your fan experience, on Fanful you’ll be able to obtain an annual status, add friends, dress a personal avatar, fill up a trophy collection, and accumulate tangible fan stats with every engagement you make in-app. Additionally, we’ll automatically track each dollar spent at partnered businesses so that we most accurately reward you with Fan Points and other amazing prizes over the course of your Fanful journey. POSITIONING Fanful is the ultimate social media platform for fans looking to connect and communicate more dynamically with others over sports. We are able to effectively encourage and incentivize users to be ‘the best fan possible’ through gamification that not only rewards, but also addicts users to greater levels of engagement and loyalty. AUDIENCE Primary: Males and Females (60%/40%); ages 13-40 Interest: basketball, follows other top professional sports leagues, influencers, sports personalities, NFTs Psychographics: follows teams, players (personal and professional accounts), watches highlights on Twitter and doesn’t subscribe to any live streaming package Personas: Hometown Hero: deep interest in local/metro teams across all leagues; shares similar values with friends and family Cultural Conversationalist: on Bleacher Report, ESPN, Twitter talking sports daily Sports Analyst: fantasy betting on FanDuel, Yahoo Sports and DraftKings

Prefer blues, reds, white