I'm looking for something simple, iconic, easy to recognize, and dynamic (hard word to interpret, I know). This is a logo for a youth demographic (high school and college age), so it shouldn't be traditional and stodgy. On the other hand, it's a logo that we'll use when encouraging students to pursue an education and career in health care, which is a serious business, so the logo can't be *too* playful. Youthful energy with serious ambition.
I've uploaded example logos from some TV networks that I particularly like. The ones from USA and A&E demonstrate a cunning use of negative space that I think is quite striking. I don't know if it can be adapted for this logo, but I'd be interested to find out. TNT's was added because it spartan simplicity and balance are very appealing, though a direct translation to put the words "PA Focus" in place of "TNT" would be too limited. Finally, the Food Network logo has a nice way of using the word to link the positive and negative space of the logo, which opens up what would otherwise be a very constrained and enclosed circle -- and the Geek and Sundry logo does the same thing.
Although the logos I uploaded are almost pure wordmarks, I am also interested in seeing pictorial marks.
However, I don't want the logo to involve a camera iris, magnifying glass, etc. Basically don't use anything that is trying to make a obvious and predictable pun on the word "focus".
Also, the words "PA Focus" should be in focus for ease of reading, so don't start out with the words out of focus and then getting sharper throughout the logo.
In fact, the logo does not have to be explicit about using an image that conveys the idea of "focus" at all. I'd rather have a clean, powerful logo that has no obvious connection to the word "focus" than one that tries too hard to make that connection.
The logo should not incorporate images of any specific technologies (books, computers, medical instruments, etc.) as these change too quickly. However, the use of natural objects (animals, plants, etc.) is ok, although they should be interpreted in an iconic way.
The logo will be used across different media -- online websites, tshirts, 4-color printed brochures, mobile apps, etc. Simple, strong colors are good, but the logo needs to be able to be rendered in black-and-white for media where we don't have access to full color (e.g., high school photocopiers).
Our regular company typefaces (for non-recruitment projects) are Baskerville and Avenir. The logo can vary from these; I mention only for the sake of more complete background information.
The capitalization of "PA Focus" can be changed to suit the design: "PA FOCUS" or "pa focus" or "PA Focus" are OK to use.