The logo should incorporate an image or shape that would represent or remind someone of the products we sell (i.e. designing a perfume bottle using the initials "P" and "B".
The attachment that i've uploaded is a rendering I've made on my own. Although it does not have any bearing on the final design, I like the idea of using a backwards "P" and forwards "B" to set to represent an older-style perfume atomizer bottle, where the circle in the backwards "P" looks similar to the atomizer, and then on the opposite side there is some type of illustrations of a perfume spritz coming out of the "bottle". This logo would help represent the products that we're selling, and would be easy to understand. If deciding to build upon this design, please make sure that it looks much more like a perfume bottle than I what I have made it out to be.
Try using "negative space" to convey the use of modern design and help show an image that otherwise would not be seen. I've provided some examples that show very good use of negative space to broadcast an image representing the company using the logo.
The logo can also incorporate a representation of some sort of unity perhaps as well. The unity between 2 brothers working together, or the unity of a family working together to build a business.
We differentiate ourselves from the competition by providing not only affordable and competitive prices, but also superior customer service regardless of whether someone is a first-time or repeat customer. We've grown up in this business, and would like to bring some bright and new ideas to this otherwise older-generation run market. Currently, a vast majority of the competition has not successfully embraced the importance of customer service and social media marketing because of "old-school" thinking. We're looking to change that.