“All Things FirstNet” is the name of the website.
The words “All Things” needs to be on the top and “FirstNet” below to work for spacing.
“All Things” or “ALL THINGS” → OK
“FirstNet” → OK
“FIRSTNET” → No
All Things FirstNet.com is the industry’s most authoritative source for information, news and analysis about FirstNet, the first Nationwide Public Safety Broadband Network.
The logo needs to evoke connection. People from different places coming together. Interpersonal relationships, connectivity. Many groups moving together in the same direction
Target Audience: Police, Fire, and 911/Emergency call centers. Male dominated.
Our audience cares about getting the right information from a trusted source. They care about public safety and knowing that the site is a product of individuals who share their same values and experience as members of public safety.