Ashera is a hemp start-up producing a small range of nutraceutical skincare moisturisers, for hand and face. The creams are made from Natural Organic New Zealand Produce based around NZ Hemp Seed Oil. For an example, we combine the benefits of NZ honey, kiwi fruit and almonds extracts with NZ hempseed oil and a twist of a few other NZ ingredients to make our product feel great.
The target market is women between the age of 25 and 35 years old, these are women mature, yet fun and free and, are conscious about age, they prioritise health and well-being and, consider the health and wellbeing of others. The product is niche and luxury but, not too far high end and out of reach for this demographic.
I value honesty, respect and integrity. So the brand needs to build trust immediately on first impression. People need to feel safe purchasing the hemp products and, because Hemp can be mistaken for Marijuana, the design needs to be subtle and not in your face.
We believe in the best of people and, want all to be able to enjoy a quality of life with confidence through our creams.
Ashera challenges you to be curious.