My company sells skin care products targeted at 15-25 year old girls. The products are 100% natural and organic and specifically targeted towards teenagers with sensitive skin. The logo will be used in the labelling, packaging, websites etc
I would like the 'wild angel' theme in the logo.
I would like to play on the dualism between the 'wild' side of a teenager and their 'angelic' characteristics perhaps retained from their innocent toddler days or perhaps a sneak into the adult they are becoming.
While the buyer might be a parent, I would like the visual identity and logo to talk directly to the user (a teenage girl/young woman). So youthful - but luxury.
Colours - feminine colours - pinks, purples, pastels with possibly some black contrast to highlight the good and the bad (angels vs wild).
I am still finalising packaging options - but at this stage likely the base colour of my packaging will be either white, rose gold or black - so the logo will need to work against these base colours. Could be looking at highlights in gold, silver to be adding luxury cues.