Tatjana worked hard to deliver a design according to our specifications. We're so happy with the result!
- R U B Y
Job well done and timely as always.
How aware122 started their logo design journey
Who are you known as?
360(degree sign) Wellness
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We offer acupuncture and natural medicine, as well as education and movement-based therapy.
What industry do you think your business is most related to?
Spa & Esthetics
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I designed a basic version of the logo I envision. I want to convey two concepts: one is the feeling that we are looking at things from all angles and every perspective. The second is that the outcome of this process is a feeling of rejuvenation and renewal. I will outline the specific points below.
1. I want to make it appear as if the 'degree symbol' is orbiting the 360. It is okay for the orbital line to pass in front of the zero a little bit, and it should pass behind the 3 & 6. The degree mark belongs, obviously, in the upper right corner of the '0' of 360. I am thinking that the 360 should be an earth brown or ocher color, but I am open to what looks best.
2. The W in 'wellness' should convey the energy of spring, new life, and or growth. The color scheme should be a lime, or springtime green. I see the outer arms of the W as already open, like wisps of grass or some type of vegetation. The central portion of the W is meant to look like a sprout unfolding to the light. Ideally, this sprout will look subtly like a human being, rising up and opening to its full potential. If at all possible, and not cheesy, the full W would convey both the emerging plant, and a human extending itself toward the sky. I don't want this to look too cheesy or new age, but tasteful, suggestive of new beginnings.
3. In case it is not clear from my image, the '360', and 'wellness' should be of comparable weight and size. Please use the term 'Natural Medicine' not 'Restorative Medicine' as the image shows, that was from an earlier version.
4. The term at the bottom 'Natural Medicine' should be grounded and tasteful.