If using an image of a character or mark - imply baby obviously - but main words to remember are modern and whimsical. I included a picture of my baby smiling that could be symbolic in some way. Other ideas are symbols of the green planet to imply ecofriendly and baby, things like earth, a flower, leaf, tree, a happy baby image... Similar companies are Aden & Anais, Burt's Bees, The Honest Company.
For fonts - I like something clean, modern but organic looking too - I like oneleigh font or something similar *note I attached it for typeface reference--not sure if it's available for use though*. Colors should work on a white background. I like blue/green, green, olive, brownish orange, gray, white, earth tones.
I am also open to seeing ideas that flow just from seeing the company name and having a vision of it - that's fine too - I'd rather see work that has inspiration rather than dictating to you what to do exactly and piecing it together - I know it's a fine line between "well they gave me no direction" and "they told me what to do so I guess I'll do that" but this description should only serve to help give ideas rather than limit the imagination. If you have ideas that you think are strong, go for it.
Thank you for your talent and consideration of the project!