Mission of Starterland is to help aspiring entrepreneurs to launch and grow their business providing both online / offline courses and coaching in entrepreneurship. Our target is people who want to change their life and bring their dreams into reality.
Our whyology is "to inspire people to create their future".
As the logo will be strongly use on internet and social networks, formula with a pictogramm (that could become an icon app later) followed by our brand name with a bold clear distincive font would be a path to follow.
Based in Switzerland, we want our brand identity to be distinctive, organic and maybe linked with mountain/outdoor spirit. But we absolutely don't want to use the usual stereotypes like swiss flag...
Our core values: Quality, focus, design, community, pragmatism, learning by doing.
Brand feeling: Aspirational, authentic, adventurous, alpine, risk taking, clean, intelligent, inviting, organized, outdoor and freedom.