Great stuff. Produced some really cool designs for me.
How westcoastinfo started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a boutique martial arts and fitness establishment. We provide martial arts instruction and fitness kickboxing for adults. Please look at what I've posted for an image in the brief as an example.
Don't use the actual picture. I want something far more sophisticated that will appeal to an adult audience and kids will still think it looks deadly awesome.
I do NOT want the cartoonish ninja. It's too safe. I also don't want something that even remotely resembles the original logo. I posted that for contrast sake. I've removed it. It's sending you in the wrong direction. I want something sleek, sexy, mysterious and has a connotation of danger.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need an updated logo that reflects both our adults and kids markets. We want it to be edgy and upbeat while adhering to the hallmarks of martial arts instruction - mystery, knowledge and discipline. Attaching a copy of the current logo. The 'Ninja' is a center piece currently.
****I've attached a new image. I like the play on lighting but the pose itself I don't like for a logo. Please do not try and mimic my current logo. We want this logo to be edgy and portray more of the martial arts mystique while giving it a modern feel. *****