Creative, patient and professional. His ideas are definitely extra-ordinary!
Our designer was the best! He was very willing to tweak his logo for us and to provide a variety of text and orientation options so we could present our logo to our board. His work has a great creative but minimalist style, it was exactly what we were looking for. We will definitely reach out to him again if we have any other design needs.
I was extremely happy with the outcome of the logo design. It ended up being very different from what I thought we wanted in the beginning of the contest, but I am happier with it than I was with the original concept we had.
Crux was very professional and worked hard to help me find the vision I was looking for with my logo. He listened really well to my input and tweaked what he could to help me find the right logo. He is very talented and really did all he could to help me get the logo I needed, and I am very picky!
Great to work with. Responsive, creative and helpful.
Gets me exactly what I need every time with very few corrections
How asanuma started their logo design journey
Who are you known as?
DI (for Duo International) or an abstract symbol
Tell us a bit about who you are and the people you reach
Being in the fishing tackle industry for over twenty years, DUO has come to represent the highest standard in the production of fishing lures, particularly hard baits(made of ABS). Company`s philosophy has been built on the concept of “Nippon Quality”, preservation of manufacturing in Japan(something that stands out particularly now since large majority of companies switched to cheaper production abroad, be it China or Indonesia) and dedication to the concepts of Japanese craftsmanship and attention to details. DUO`s lures are known to combine the form; superbly designed, but practical body outline; with function; supreme efficiency in the water.
In terms of target audience, we do follow the concept of “total package” offering user-friendly and efficient lures for all kinds of fish species; and while the core of the company is premium and focuses on the advanced angler; somebody who can understand and appreciate the point of difference our lure offers; for the future growth it is necessary to also appeal to the wider mass market. At the moment, our products are available in close to 80 countries so the “International” in the logo is justified. Being that our global coverage is wide, we need a mark which would effectively and universally communicate the brand values, with a modern "edge".
Additional information can be find in the attached Brand Guidelines as well as on the website.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're looking for a "mark" or "symbol" to go along with our current logo. All of our products and packaging already have our logo on it, so we aren't looking for a complete makeover, more of an addition/upgrade of our current logo. (We're open to subtle tweaks of our current logo, however.) What we use now is so-so. We're hoping to see more modern, stylish design ideas.
-Strong, modern, memorable, looks great on apparel and packaging. Not so many fine, thin lines.
-Maybe using D and I for duo international? Or, use the letters DUO to make the symbol itself. Or just a mark that has meaning to it, Japanese Quality for example.
-A mark that can be used somehow with our Realis sub-brand logo.