The customers for GoGrrlZ are mostly women, purchasing equipment for their female dogs. These women and their dogs are competitive athletes.
Logo should be sporty, fun, female, and canine-related. Whimsy is welcome. But the logo should not be complicated or juvenile.
Some images that could be incorporated:
-Dog actively running, jumping or leaping. The breed of dog should not be identifiable.
-Heart or something similar to indicate passion
Our customers are passionate about their sport, but can't resist a little whimsical fun, especially concerning their dogs.
What we are NOT about: a boutique selling dress-up clothes for cute dogs.
Our dog and handler teams are athletes. Smart, educated and dedicated to their sport.
GoGrrlZ: capital G, capital G, capital Z.
A Pinterest board with idea starters: http://www.pinterest.com/GoGrrlZ/go…-starters/