luke v5 needed a new logo design and created a contest on 99designs.
A winner was selected from 79 designs submitted by 28 freelance designers.
the company will sell 4x4 and off road vehicle accessories / parts. These accessories will be to maximise the potential of a 4x4 vehicle for overland journeys and expeditions.
target audience is mainly / adventurer / driver
please see other 4x4 accessory company logos for inspiration - do not want a picture of a vehicle on the logo -
mountains / treks / overland images are some images used in similar logos - but are quite common
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