Apologies in being so late to complete the job review. Excellent work as always !!!
Your design grabbed our attention from the first time we saw it. By incorporating the skyline of our city (which meant to me you did some research), you assured yourself a spot in our T-Shirt Design collection. We are an urban winery and showing our downtown area just made us happy! Great work and thank you so much for the minor changes you did for use.
- bill WBo
- Raden Gatotkaca
Designer did a great job and was easy to work with when requesting changes.
How TE Design started their logo design journey
Who are you known as?
Instant Center Tracking (ICT) (Fully Active Energy Efficient Suspension)
Tell us a bit about who you are and the people you reach
We cater to mountain bike enthusiasts with a lot of money to spend, so we want to come off as sophisticated and high-end, while maintaining an element of ruggedness. Think Eddie Bauer and Range Rover. You can get a sense of our brand identity via the uploaded style guide, or you can check out our website at http://www.ellsworthbikes.com, or do BOTH!
Instant Center Tracking is the the trade name for Ellsworth Handcrafted patented suspension technology that was developed 20 years ago. We continue to improve the design and capabilities, but need a new cutting edge logo to help refresh it in the market place. ICT foundational elements are to 1) be efficient; 2) improve traction and control; which yield a better rider experience, less fatigue and Joy (which is part of our company purpose).
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Pantones--see the "style guide" in the attached documents
7499C, 295C, 1797C, 429C
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Since most of you will not really understand, or even care about, the tech behind the product, you'll need to focus on these concepts to really nail the design:
- Freedom of Movement
- Light (e.g. NOT heavy)
- GO FURTHER
- Quickness, Agility, Speed
Use our Logo as a reference so you can see what type of identity we're trying to stick to.
What we LIKE:
- Use of negative space
- Retro-Modern elements ( see our website)
- Geometric style logos
- Chrome/ Metals
additional details can be found at our website: http://www.ellsworthbikes.com we want the logo to convey its core benefits, be sophisticated/techie in design, but also be consistent with our brand voice, and market positioning of being a Range Rover of full suspension bikes.