Fusion.bet enables you to bet on eSports(Counter Strike, Dota, League of Legends, PUBG, Hearthstone, Starcraft,...) games and tournaments. Watch matches and bet live all on fusion.bet
Both men and women play these games and bet on them. Ages 35 to 18. Centennials, Gen Z (born 1995 and later) is the main driving audience.
There are multiple online websites that offer similar services, we want to stand out and build a brand that is strong, something you can trust, something that displays a strong foundation, something that is here to stay.
Most of current designs in eSports feel too much like fantasy world. We want the logo to stand out and be memmorable, something clean and distinctive.
The logo does not have to be stylyzed letters "FB" or gaming joystick, or casino chip, we dont want to look like a casino, video game, or gaming console.
If there is text, letters in the logo we think the icon and the typography are equally important and should compliment each other, make each other stronger.