Logo should include the brand name and a stylized sea turtle symbol. Turtle can lean more toward to abstract than literal.
Target audience is a male who is active and participates in fitness classes and on his own:
31 years old
Enjoys outdoor sports (running, hiking, bike riding, etc.)
Takes boxing, muy thai or bjj classes for fitness
Works full time but not in an office (sales, small business owner, self-employed)
Busy pace of life, but has flexibility in schedule
Style is as important as quality in their workout equipment and apparel
Our logo should be very simple and easily recognizable. We’re looking for something that will look nice large but can also be printed very small on the sleeve of a shirt. See attached logos for examples of the style we’re looking for in the way of simplicity.
Kakoa = the warrior
Stay clear of tribal patterns or aggressive visuals.