PLEASE READ THIS DETAILED DESIGN SPEC.
We need the logo to look like a University crest, with the Tree of Knowledge and Adam and Eve on either side. Please see the University of Sex sketch attached for the layout. Note that the design needs to be something we can eventually create a red round wax seal from (again, you'll see this in her sketch).
As you can see, for the crest we want Adam and Eve standing either side of the Tree of Knowledge, with a very prominent snake and red apple. It should look almost like a medieval illumination. The general layout of the crest we have are good, but it's not quite there:
a) The scroll underneath needs to be simpler. It also needs to feature our Latin motto (In scientia iacent voluptates)
b) The tree needs to be smaller, with the branches flatter, so there's more room underneath for Adam and Eve. So the tree would have more like a compacted semi-circle of branches. See the attachment 'Tree 2'.
c) Adam and Even need to be MUCH bigger. Probably 1 1/2 times the size.
d) Eve needs to be giving Adam the apple. She needs to be reaching out with a big, red, over-sized apple in her hand.
e) The leaves of the tree should be more stylized. See the attached examples of medieval woodcuts for an idea of what I mean.
Affluent men and women in the US, both single and divorced, aged 35-55. People who like the finer things in life, and who appreciate quality. They want to keep up with the Joneses. Prestige and admiration from their peers is important to them.
What feeling or message do you want your logo to convey to those who view it?
Trust, longevity, mystery, temptation. I want it to have a richness and luxuriousness about it, like the old medieval manuscripts did, and a sense of royalty. It needs to say 'Our members are special. They're singled out. They’re better than those common people who have boring love lives.'
I want it to look like The University of Love has been around for a long time, but also to convey that it's so elite it verges on being a secret society. Something that's whispered about to a very select few. It needs to look luxurious, prestigious and established.
I also want people to instantly recognize that it's Adam and Eve in the picture. If you like, you could even include fig leaves so it's super-obvious. Make the apple big and red, and make the snake wrapped round the tree obvious too.
PLEASE NOTE: We will need a layered Photoshop .psd file of the final design.