Values to communicate with the design:
Since some customers are multinational companies, the design should communicate trust, a clear perception of professionalism and responsibility. In addition to that, we have lots of local private customers who hire us to make a professional valuation of their high-quality classic cars and old-timers. Therefore, passion shall be associated with the design too.
We have already a company logo, which is fairly ordinary & dull, both from design, shapes & color (see attachment). The two letters B & H are the initials of the founders name. The new design should be sophisticated, clean, light and mature. Although, we are open-minded to some creative and artistic design elements.
Since we are going to offer more mobility services than just car valuations in the future , the prospective design shall not only display a car or a silhouette of a car.
The name of the company:
must be integrated into the design.
Cobalt Blue to Deep Sky Blue
Emerald Green to Green Yellow
Or a combination of both color ranges.
The colors shall be light and refreshing, not too dark. Maybe a color shift from dark to light. I think pastel colors would be a great design.