Tell us a bit about who you are and the people you reach
WEBSHOP: We sell fishing products for mainly carp fishing with boilies. There will be a webshop and our own boilie brand (fishing bait). Our brands are high quality, (custom made fishing rods and reels, AVIDCARP brand) at affordable but somewhat expensive prices. Our prices range from mid to top category.
USP: The products are modern, innovative and custom made at affordable price. Our target customers buy these because they need reliable, high quality products that enable them to catch as big fish (carp) as possible.
Our target customers are dedicated anglers who demand quality and long lasting equipment. They are men (95%), above 40. Style, endurance, strength, modern and innovative approach, nature and the love of nature are important for them. They are result driven and catching a big fish is essential to them. They catch the fish (prey) and release it afterwards, putting the fish back into water, while protecting the fish to keep it alive and well.
The time spent is relaxation for them in nature with an ancient hunter-gatherer instinct to satisfy. Their results are backed up with the help of modern equipment and products.
What industry do you think your business is most related to?
Games & Recreational
Other color requirements
I'd like to explore the following colors:
Dark neutrals (Formality, mystery, exclusivity and luxury.)
Blues (Knowledge, trust, calm and honesty.)
Reds (Energy, action, passion and love.)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards