The logo should both work as a standalone logo/symbol without the name "Skiferietips.dk" (for example when used as small Profile Photo on Facebook shown in people's newsfeed or as Favicon) and with the name "Skiferietips.dk" incorporated (for example when used as logo in upper lefthand corner of our website). THIS IS THE ONLY REQUIREMENT THAT IS 100% FIXED.
I'm rather certain that logo should include following elements:
"A pair of skis" (or abstract/hint of skis - maybe fresh ski tracks in snow)
"Snowcovered mountains" (or abstract for this)
"Snowflake" (or abstract for this) (Note: A snowflake always has six spikes/edges - That's just how nature has decided to design a snowflake :o))
But you are welcome to challenge me with other ideas. The logo somehow has to stand out a little, as there are a lot of skiing websites and logos that use elements such as mountains/skis/snow. Our website is somewhat unique in the sense that we try to provide honest and very detailed guides to ski resorts and ski equipment. We have no paid advertising banners on our website.
I'm most likely going to reject logos that include one or more of the following elements:
- Detailed fullbody silhouettes of skiers (because I don't want logo to become too detailed and I want a more indirect illustration of skiing).
- Big ski jumps or skiers doing crazy tricks (because website is for average/mainstream skiers which mainly do relaxed on-piste skiing).
- Helicopters (because our readers rarely do heliskiing)
- Sun (because although sun is nice, it's also the enemy of great cold powder snow. Snow/frost is more important than sun).
Our website http://www.skiferietips.dk (which has a really old and ugly design and logo!) will soon be resigned and apply the Wordpress theme Barcelona which can be seen at http://demo.aggressivemotions.com/barcelona/ or at our own mock-up website http://www.skinorge.dk/
The font used on redesigned website will be Open Sans, but logo text does not necessarily have to use same font.
This logo is going to be the first stage of a major redesign of our visual identity (next phases will include newsletters, banners, etc).
I have set aside time during the coming week to help the most promising participants in this contest finetune their logo proposals before I pick the final winner.
On the other hand, I'm also going to communicate clearly and early to those of you that have a very little chance of being picked as the winner.
I have some experience in buying and selecting logos, so in the initial phase it's more important for me to see what great ideas you have for our new logo rather than getting everything "pixel-perfect" already in the first round of submissions.
I'm really looking forward to see your creative work - and i'm going to help you succeed as much as I can.