I really enjoyed working with hytierart! They were extremely responsive to my suggestions and for each change, offered a number of different examples that I could choose from. I couldn't be happier. Thank you, so much!
How club_SBC started their logo design journey
Who are you known as?
Société des Bateaux Classiques de St. Jean Cap Ferrat
Tell us a bit about who you are and the people you reach
The SBC de St. Jean Cap Ferrat is a classic boat club which is situated at the French Riviera. It is devoted to the valorisation of classic boats and tradition, to the preservation of naval patrimony and to the communication of this heritage. The society organizes events and encounters to revive the passion for classic boats.
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
Other color requirements
The main colors have to match to the website which uses dark blue (#003254) and a beige (#DBB89A), moreover, we could imagine to work with golden and turquoise.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We like that it is classic and elegant and that the main form is a circle. Because of the font it does not appear boring even if the logo is not really complex.
It is really clear and seems to be trustworthy. It is definitively classic and it transmits luxury and a high quality.
We like the way that the bicycle has been drawn. For our riva motor-speed-boat contour we would love sth like this.
We like that you can directly see what the company is about. This helps to remember the logo because of the picture you already have a good association.
STYLISTIC PREFERENCES: The Logo should be round and we were thinking about using a RIVA boat wheel and nautical symbols as a riva boat's contour and a boat hook and a paddle (you find a draft attached).
VALUES TO COMMUNICATE: Our main goal is to appear classic, we are in the luxury sector! It is a non-profit organisation but we are based in St. Jean Cap Ferrat which is one of the most expansive places to live. Adjectives to describe the atmosphere are traditional, elegant, prestigious, cultivated, exquisite, rare, noble, admirable, excellent reputation...
TARGET GROUP: Are mostly men, between the age of 40 and 75. International persons who are into yachting and classic boats. Which have enough money that they can afford having boats (it s a quite expansive hobby) and spending their free time at the French Riviera.