Lourens v needed a new logo design and created a contest on 99designs.
A winner was selected from 201 designs submitted by 75 freelance designers.
AquaGem is a premium fish food range for Japanese koi Carp.The target audience is a sophisticated customer who considers only the best (and often most expensive) food for his highly-valued koi.
The inspiration for the name AquaGem originates from the common description for koi: "Living jewels". Due o the strong connection between koi keeping an Japan, a Japanese "feel" to the logo may support the brand - although this is not a prerequiste. Typical koi food packaging can be found at http://www.petmountain.com/category…-food.html, http://www.hikarikoifood.com/
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