The website is already launched so take a look at that to see what kinds of products we offer for sale (http://www.performancehorseblankets.com). I am looking to replace the existing logo with something more dynamic, to portray the "Performance" aspects of the horse blankets. Horses are big beautiful animals and we ask a lot of them every day as athletes (whether that be in show jumping, dressage, racing, western events, etc) and would like to take excellent care of them in return. Most of our clients are fairly affluent and absolutely love their horses. The blankets we offer are high quality, look great, last a long time and do their intended job well (whether that be to wick moisture, keep a horse dry and warm, keep flies off, etc).
I like the idea of a more modern, clean look - think more of a luxury item. Nothing "old west" or "cowboy" please. . No specific riding discipline (jumping, dressage, etc) should be portrayed as we appeal to all types of riders.
If there is a way to show "movement" in an abstract way, that'd be great. If you can incorporate any images into the words somehow, that might be interesting.
Thank you in advance for your designs!