We are a Virtual Flying School offering Online Courses for Flightsimulator Enthusiasts. They learn how to fly different kind of airplanes from a small Cessnas to a big Boeing Airliners in a Flightsimulator Software (kind of Simulation "Game", e.g. Microsoft Flightsimulator X or Prepar3D or X-Plane). Our customers learn like a real Pilot at a Flightschool (even as they will remain sitting in front of their Computer). Our customers are all on a hobby level, so this is a B2C business for leisure and pleasure.
On the one hand we offer serious training lectures to make our customers feel like Professionals, on the other hand we really want to point out that excitement and passion for aviation and piloting aircraft (even if it is only virtual). The authors of the Online Courses are all real world pilots, so we want to get that link between real world aviation and flight simulation at the PC at home.
Our customers dream of being an real Aviator and fly like a professional Pilot. They seek for adventure und excitement. They would love to soar to the skies, surf the clouds and see the world from above. It's their ultimate desire. I guess 95% of our customers are male.
So the characteristics are adventure, aviator as a kind of romantic hero, passion, freedom, control, autonomy, prestige, maybe a little bit of retro (god old times). Emotion and addiction is important.
The pricing for our product which our customers pay to us is ca. $10 per month. Maybe that has to be considered in the logo?
The Logo will be used on an Online Course Plattform which has a fixed Header. (It looks like in this example here http://jessicasprague.usefedora.com )
The logo will be used stand alone, e.g. in the mentioned Website header, but also with Facebook, Youtube, Twitch and Newsletters.
But it also will be used in combination with other design elements. We also want to combine the Logo with large background photos and videos, so it should work on backgrounds too. (e.g. like those guys here https://flyt.club )
If you use illustration of airplanes or silouhettes (not necessarily mandatory!!), please make sure to make it as close as possible to real Aircraft (Cessna 172, Cessna 182, Cirrus SR22, Boeing 737, Boeing 777)
It is up to you, if the letters of our Logo are Uppercase or Lowercase, also my feeling is, that capitalization / uppercase would look better / stronger.
The Slogan "Fly like a pro" is OPTIONAL! If the logo looks better without it, please feel free to leave the slogan away!
Here are some competitors you might have a look on.
https://www.youtube.com/watch?v=3XJQ8TfHNJ8 (have a look at the intro screen of that video)
What inspired me too, was this 99design contest here.
I also very much like BREITLING and their appearance http://www.breitling.com/
Hope my english is understandable...
If you have questions, please let me know!