We have a 25 acre botanical garden and family theme park on Long Island. In addition to having a Restaurant called "Park Grille" which is the indoor//outdoor restaurant located on the grounds, we also have lots of attractions. We have two 18 hole mini golf courses, A Golf Driving Range, A batting Cage, An outdoor Laser Tag and GaGa court, and the nicest, fastest, longest go outdoor Kart Track.
People have described the place as magical. It's not the individual attractions that are so special because a few other places do offer similar attractions. But most places are on a roadside or are crammed indoors. Our park is like a botanical garden, a gorgeous national park or your favorite childhood camp all rolled into one place. It is beautiful at night too. So the attractions are a bonus.
The Customer base is varied in age and tends to be 3generations. It is typical to see kids, their parents and grandparents all together. Lots of dates and first dates. Plus teens. So wide audience.
The park is so special, we often have weddings, batmitzvahs, family reunions and of course picnics. Family picnics, corporate picnics etc...
We've been trying to evolve our logo to really show the essence of how the park really is. We are not a kiddie place and we are not corny like a carnival or circus. If you could go there you would see how authentic and natural we are. We are timeless yet harken back to yesterday is such a cool way it's almost hip and modern. We have an almost magical feel to our property which evokes strong memories of everyone's favorite memory outside with their family. Lots of parents say they met in our park on first date, then brought their kids and now bring their grandkids. Just like Disney, we have a magical space inside our entertainment park. Too many theme parks over "theme" themselves and become corny. We don't want that. We want to be classy, authentic, we want the grounds and the authentic feel our guests experience with their families and friends to become part of our logo somehow.
So we have an existing logo but we want to see what the 99 design artists come up with. We just changed the restaurant logo to a much more natural looking one. I'd like to see the "Country Fair Entertainment & Event Park" logo go the same path and look more natural too.
I like the tent graphic but would like to see it done in a new way.
I have included our existing logo and the new park grille logo we just decided on.