Our vision is to create a lifestyle brand specifically for disc golf products: Discs, apparel, accessories, and more. This project is closely associated with the tournament called the United States Disc Golf Championship - which is the most prestigious professional tournament in the sport. We want to create a new lifestyle brand called "US Disc Golf" that compliments this event and encompasses more than just the event itself. The logo for this event is attached for reference. The event logo is recognizable globally within the sport of disc golf, so it should serve as the foundation and inspiration for style overall. We believe the USDGC logo represents one of the most desirable and respected brands in disc golf. If you would like more background information on this event, visit usdgc.com. I highly recommend watching some highlights from the live coverage from this year's event: https://www.youtube.com/watch?time_…5jEXSiIjvU
We would like to keep the Red/White/Blue USA-type theme, but make this new "US Disc Golf" brand very clean, modern, sharp & professional looking, and more product branding oriented so it can be associated with more of a mindset & lifestyle. This should not be overly busy or cluttered.
The logo should be easy to adapt for multiple uses: Screen-print, embroidery, web, stand alone icon, icon & text, single color, and multi-color versions.
Potential Mascot tie in - the mythical Roc bird has been an incredibly important aspect of event since nearly the beginning. Not only is it one of our best selling discs models of all time, but holds huge historical significance for the event and is very much an iconic and recognizable element of the event, logos, and branding. I will include several examples of Roc bird designs we've used in the past as inspiration. A Roc is very similar in apparance to an Eagle with some more pronounced features like a vulture. Incorporating this character is not required. It’s simply worth noting as a potential option. Also worth noting that an Eagle-like character and/or wings have been an element of the USDGC logo since the beginning, so this is certainly an element that will have familiarity. As a potential idea, I see incorporating a basic silhouette of a Roc Bird head in the negative space (curve) of the “S” in “US” as something that has typography, a simple icon, and mascot all in one.
Approach #2: USA themed star(s) and stripes with a connection to Disc Golf by using the iconic DISCatcher target, chains, etc.