**ADDED** - See what you guys can do, but try to be more creative than use an "M". McDonalds got there first.
Here are some logos I like to give you an idea.
GOOD QUALITY ACCOMPANYING GRAPHIC
GOOD LEVEL OF COMPLEXITY/CREATIVITY
CREATIVE IMAGE YET RELEVANT TO INDUSTRY
WHEN MULTIPLE COLOURS WORKS
Plus some of the 99designs sample logos
Laura Raunch Photography example
Upstage design example
piccolo espesso bar example
Winning logo designs I like.
https://99designs.co.uk/designs/121…6-original = nice complexity added to a simple design
https://99designs.co.uk/designs/121…5-original = nice unique relevant font
** Relevant to target audience/company outline
** Games will be targeting mostly men 16-40.
** Instantly recognisable unique design.
** Less colours are advantageous - ideally no more than 1-3 colours, although can be broken for the right design. i.e. "Windows" logo
** Solid vector graphic
** Any colours used should be rich colours, rather than pale colours i.e. dark blue (of Halifax, Royal Bank of Scotland), dark rule
** Not overly posh (i.e. italics)
** Not childish (i.e. Toys 'R' Us)
** 1x1 dimensions are advantageous but not necessary
** Must be a vector graphic
** One of the following design styles would be beneficial:
(1) Image only = Instantly recognisable shape/colour combo. Text would need to be added too but if it was a world famous brand it would need to be simple and instantly recognisable without the text. i.e. Nike tick, McDonalds's M arch.
(2) Text only = Completely unique font/colour combination. Should be able to recognise the company even with different text. i.e. ESPN or Coca-Cola.
(3) Image built into text = This could be the winning combination "if" it's done right. Would need a unique looking font and have a either an image built into the text. A bad example would be letters of the brand turned into text making the words unrecognisable or hard to read. A good example would be. i.e. Walt Disney.
These are only guidelines (to help aid you) rather than strict rules. i.e. italic text or lots of colours could work providing the image looks quality and unique.
The key to winning here are "unique", "iconic" and "quality".