phillitc got their new logo design by running a design contest:
Capture the experience of a peaceful divorce for the modern new service, Undo Us
Check out phillitc's Logo design contest…
OPTIONAL: "Divorce done well." or "You focus on you. We handle the rest."
Attorney & Law
Undo Us aims to improve the experience of divorce in the US by providing a trusted layer between people and the professionals (laywers, CPAs, etc.) necessary to execute the divorce. The target demographic is stressed, confused and going through one of the most difficult challenges of their life. The logo should: - Inspire trust and appear professional. The target audience needs help and finding our site needs to feel like a relief. - Be soft and encouraging rather than bleak and exact. This means not focused on the "divorce", but focused on them and their future. Broken hearts or wedding rings feels to sad, so things like that need to be abstract or subtle. - Be modern and clean. Some clever mix of Silicon Valley hipster trends and web 1.0 websites that lawyers have.
Logo types to explore
Random ideas I like: 1) Leveraging existing icons/imagery of marriage/divorce, such as "un-tying the knot". 2) Create a logo by having "Undo" represent half the couple and "Us" represent the other half, with something indicating they are separating. Related, one idea is to make a logo using just the "U" from each word. 3) Using an arrow in some way. It shows progression, direction and momentum. Could be useful to combine with other imagery to lighten the mood. 4) Bisualizing Undo Us between the couple and the professional services for divorce. For example: ........................ Undo Us......................... Lawyers, CPAs, Counselors, Mediators (cute icons)
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
phillitc collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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