Our logo needs to represent not only our own brand, but also extend that of those brands we work with - Yamaha, Kawasaki, Honda, BMW, Triumph, Aprilia and Kymco.
Our logo will be spread right through our company, including in print material, online material and uniforms - it should be versatile enough to use extensively.
Our current logo, branding, and the brands of those we work with can be found at http://www.bikebiz.com.au
The successful designer will have the chance of follow on work in a one-to-one project, to assist us in the design of print and online materials.
At this stage we would like the successful designer to really think about the colour(s) for our new logo, about the font, and about the mark itself. We would really like to see some alternative contrasts in imagery depth and the mark contrasted with different backgrounds.
These are some notes from our first round of submissions that we would like everyone to consider:
1. We think a word mark will be the best option - it is clean and classic but with the correct font, colours and design it can have a modern impact.
2. If you design a word mark, we want you to really work on the font - give us something unique - think about how Uber's new logo and Google's new logo work - they take a basic font and then alter them to provide visual interest
3. We do often use "bb" and "BB" as an acronym for our business. We might be able to work this in to the word mark - either together with the word, or as a separate icon.
4. We would like you to explore colour palettes and combinations that work well in a variety of situations - we are keen on light and dark neutrals and you should build colour in from there.
5. After we have a base word logo that we can use to represent our brand overall, we would like you to then explore how we could create an icon. We are open to suggestions about the elements in the icon but a motorcycle tyre or image of a road might be a good starting point.