I am looking to have a new logo created for my company Under Control Tactical.
Our website is located at UnderControlTactical.com and on the site you can see the types of products that we offer, which are basically unique products for outdoorsmen, tactical gear fans, survivalist, and preppers.
Basically, tools and gear that people typically carry around with them in an "everyday carry" type bag or on their person, in an effort to be prepared for any scenario that should come there way.
Our client base is predominantly men, in the United States, b/t the ages of 30-60.
Our current logo is just basically text using the Bad Grunge font, and I'm looking for something thats much more professional and eye-catching + includes some type of graphical elements in the logo, along with our company name.
Main colors of our brand (and used in all of our marketing) is black, red, gray, and white and background of logo should be able to be tranparent so it can be used on the above colored backgrounds + on tshirts/hats/etc.
I do NOT want the logo to have guns on it or skulls, and it needs to be very approachable for a normal guy (not just a military/gun fanatic, etc)
I DO want the logo to be more horizontal in shape than vertical or round.
Thanks in advance for your help... Looking forward to seeing what you come up with...