We are looking for a classic, clean-cut design that is also bold and stands out. We've attached an image with an idea we had bounced around, but we are in no way committed to this design. We definitely need to incorporate the business name, but if there's a simple way to also include "Lyle Becker" into the design, that would be ideal but it is not required. The primary visual point should be Alaska Skookum Guides, with the most weight put on the word Skookum. Skookum is a old Chinook Indian word meaning strong, reliable, wise, brave, experienced.
Some design elements that appealed to us were classic fonts, images incorporated into the text, animals incorporated into the design and bold images. We would like a logo that included a (one or two) big game animals (moose or bear) into the design and also encapsulated the rugged terrain in which we operate (rugged mountains, possibly the northern lights, big clear rivers,)
Lastly, the logo must render well as a black and white image, even if it contains some color. We'll be embroidering this on clothing and incorporating into a lot of materials, including superimposing on pictures, etc. It needs to render well on embroidery (i.e. not too detailed) and stand out as just one color (i.e. on top of other images, etc.) While we're not committed to it being B/W, we'd like it to look good that way as well. It will be used as a watermark on photos, and in magazine advertisements and convention banners.