WHO ARE BOWERBIRD HOME?
Bowerbird Home are a mid to high end furnishing store, nestled away in a bustling Asian city, yet step inside and you feel like you’ve been transported a million miles away.
Imagine a wonderful mix of French provincial and Chinoiserie meeting the Hamptons summer homes. Imagine an array of distressed woods with beautiful finishes, hand crafted furniture and a stunning range of accessories. You've just imagined Bowerbird Home.
THE BOWERBIRD HOME ENVIRONMENT
The Bowerbird Home environment is unlike a traditional retail experience; the space is charming, welcoming and familiar, bursting with an eclectic range of furnishings, gorgeous accessories, textures, colours, woods, wrought irons, mirrors, tableware and textiles.
It’s a fabulous treasure trove of beautiful products, with just a tiny touch of chaos, to really allow our customers to go on a journey of discovery to uncover that fabulous piece they've been looking for (that no one else has found!)
The combination of this rather magical and whimsical shopping experience, with the charm and grace of the Hamptons and, competitive pricing, gives our customers a story they really love to talk about with their friends. (This is a main driver of our traffic)
BOWERBIRD HOMETARGET AUDIENCE
Although based in Asia the Bowerbird Home target audience is distinctly western; expats and local Chinese with a western education or western outlook on life.
Our clients are well traveled and inspired by the things that have seen and the cultures they have experienced on their travels. They have often lived in numerous locations and like to take a little of the location with them when they move on.
Discerning females, 30+, with an enduring sense of style, they appreciate homewares and have/are creating a beautiful home of their own.
Our clients do not solely buy based on functionality, the need to make the most of their space and functionality of furniture is key, although every piece in their home has been selected with the beauty of the piece in mind.
Gorgeous flea market finds
BOWERBIRD HOME COLOUR PALETTE
Blue, Aqua, Dove grey, Charcoal, Graphite, Cream, White
Wood/ texture/ wrought iron
Please reflect the store and the slightly whimsical nature or it, discovery, beauty, grace, whilst creating a logo that it contemporary, fresh and clean.