-- Though I am open minded, prefer an image/icon that has a link to education, or possibly to international students, rather than something that is totally abstract.
-- Professional, but friendly is the tone we want
-- Must look good on white or dark backgrounds. Could be different versions to suit this. For example, see our website background
-- No Australian cliches like kangaroos, opera house, etc.
-- Nothing retro, nothing cute, no cartoons
It's possible that the Andover name might later be used to brand certain schools or colleges. So ideally the logo would have the flexibility to be used across multiple groups by just changing the wording. Eg,
Andover Education Group
Andover English College
Andover Management College
Andover College of Health
For example, if you look at Canterbury Education Group (http://www.canterburyeducation.com/), they do something similar. They use their shield logo in different colours across all their groups (eg, Canterbury Business College).