We're looking for a modern logo branding which says youthful, excitement and adventure as well as trustworthy with a touch of culture.
Don't need all colours incorporated, just a guide really.
We're really after an iconic logo, not just the word Xcursion done in different ways or fonts. Some of the team like the use of the X as part of that, but we're also open to a unique creatively designed logo, rather than the play on the word of our company name. Think personal challenge, experience & growth. Less letter mark, more logo!
Really looking for a logo, which isn't reliant on the rest of the word (xcursion) for the business. It can be part of it, but also needs to be able to stand on its own and be recognisable.
I like the weird unique logos for the design examples. Something which says fun and weird at the same time like the skull, the kiwi, the gecko and the citrus image. I also like the design styles where the logo is separate to the name of the business or product.
Things To Avoid:
Just writing the word xcursion and putting a bigger X or an X with an extension is just not unique enough and not what we're looking for. If the X is going to be used, make a cool unique logo out of it. It doesn't have to be complex, but not straight ridged lines, if it flows, it's smooth and happy, which is what I want for the image of the business.
1. For our clients trust is a vital part. We are taking their kids out on activities out of their normal environment and the parents need to trust that we will ensure their safety. It may be hard to convey this in a logo, but safety and trust are two extremely important values we have in our business.
2. Also I have seen a number of logos using small figure icons holding hands or things like that. I think this conveys harmony quite well, but not the adventure based learning we're all about.
3. To help further guide the ideas, the specific activities we run are national capital tours (parliament house, war memorials, art galleries, museums). Also canoeing, kayaking, abseiling, bush walking, snorkeling, mountain bike riding and surfing. If anything could be created in a compact logo, which may also be used as an icon for an app so people can make activity bookings from their iphone or ipad. Some of the designs here are just too complex and need to be explained, we're after something which conveys the meaning really quickly with all the aforementioned ideas and values.