The content of the landing page needs to emphasize the key benefits of the product to the user. Our key differentiator is that you can take us anywhere, as opposed to being plugged into the wall. Somehow demonstrating that differentiation should be helpful. We are also the fastest on the market to get to heat so we want to mention that along with "Get instant back pain relief". We want to make sure that our CTA buttons have our money back guarantee near them like getbetterback.com. We want to make sure the user understands how to use the product. Step 1: Sync your device to the ReliefHeat app. Step 2: Strap on the device. Step 3: Adjust time and temperature.