We would like you to be creative about how you showed the money raised.
We make cosmetic creams and facial oils, so it could be fun to show money raised in terms of:
- Money asked for as a full bottle, with height dependent on value.
- Money raised as the same bottle, but e.g. half empty.
I have attached some photos of a Rosehip Oil and pipette.
I have also attached an illustration from the Telegraph of Pai and other products - that's the style we want.
How we spend the money.
I've included a pie chart. It doesn't have to be a pie chart!
What I do want is illustrations for each of the activities we would spend money on.
Try and avoid stock illustrations for a factory for instance!
The items are:
1. Production facility. This will be called "Pai Works".
An image from Google Street View:
It would be fun to have an illustration that looked like the building with the Pai logo and "Pai Works".
2. New Launches
Please show a tasteful illustration of a baby with "Petit Pai".
3. Advertising Campaigns.
We advertised on the tube last year and will be doing poster advertising with the strapline: Sensitive Skin, Lucky You
The type font and campaign are included. Please try and work this in to an illustration.
4. International Launches
Germany, Sweden, Denmark, France
I guess a simplified map graphic showing arrows from London to Copenhagen, Stockholm, Paris and Berlin.
5. Web Development
We are launching websites in Canada and China.
Can you work in:
which is Pai Skincare in Chinese.
A general web icon should be fine.
This is showing profitability.
I think a bar works better than a line - or you can combine.