Company: We're about party planning. A party hosting-oriented site. Sort of like what facebook does with their events, or what previous event planning sites did (like evite). But, we're catering ours more towards parties/group outings/bbq's/camping trips, and the like.
Target audience: party-goers, both sophisticated/cool professionals to young rave/concert party crowds. Basically, the younger generation, but can be used for more professional engagements as well, like bbq's or cocktail parties. We want the image of cutting-edge young, and happening.
Note: if the icon design is to our liking, we might even use it as our company logo. We're looking for something that people will be able to recognize as our company. examples are the iOS icons used by godaddy.com, craigslist, siriusXM.
If there's a cool twist in the design that makes it stand out even better, we're open to possibilities.