Icons Design Contest

Food & Drink

Hi, please read carefully the brief for our icon set design: WHO WE ARE Fiorital has been operating in the seafood sector for over 40 years. Will power, hard work and perseverance have been focal points to carry out its mission by becoming the leader of the national and European seafood market. In every product Fiorital tries to convey the values in which the company believe in, by addressing both the B2B market (large-scale distribution, wholesalers and Ho.re.ca) and the B2C market with our restaurant, five corner stores in shopping centers, and our presence in the large-scale distribution with ready-to-use products. Fiorital markets have a wide variety of seafood products, always by ensuring high quality standards for the final consumer. We address every project with awareness and profoundness, by putting the consumer first, listening to their needs and investing much of our energy and resources in the area of research and development and in quality and food safety controls.

We are looking for someone able to represent, on an iconographic level, the characteristics of our products, by designing simple, clean, modern, elegant symbols, with a light and soft stroke and strongly evocative messages of what we want to convey. The icons have to be original and intuitive. It is necessary that anyone understands the meaning of the concept without reading the phrase but only looking at the icons. The icons to be developed are listed below. FOR EACH ICON YOU CAN CHOOSE WHICH ONE YOU PREFER TO DESIGN AMONG THE VARIOUS OPTIONS ( INDICATED WITH A - ) 1. Product processed in Italy - an Italy map and a factory - a knife, its handle could have the colours of the Italian flag (green, white and red) - a position indicator with a thin Italian flag. If you could, put a factory inside the position indicator 2. Accurate raw materials selection (fish) - a fish with a cockade - a hand holding a lens. Inside the hand lens it should be a fish some fishes, of which just one inside a hand lens 3. Supply chain tracking and process control - this icon should represent the entire supply chain as a circle, in which there are: a boat, a factory, a track and a person or a shopping cart. Please look at the example attached below. - this icon should represent the entire supply chain as a circle, in which there are: a boat, a factory, a track and a person or a shopping cart. Put at the centre of the circle a check mark. Please look at the example attached below. 4. Quick and easy to prepare - dish and cutlery with a hand snapping the fingers - a clock with a hand snapping the fingers 5. Reduction of food waste - recyclability triangle with a fish in its centre - two hands holding leaves/bud 6. Systematic qualitative analysis - a microscope analyzing a fish - a microscope with a cockade 7. Convenient/ practical in the fridge - a fridge with some sparklings 8. No preservatives or additives added - a test tube barred / crossed 9. Ready to cook - a pan with a fish inside - a chef’s hat and a pan 10. Ready to eat - dish and cutlery with a fish on the plate and a check mark - cutlery with a check mark 11. Premium / excellent quality of the fish - a diamond - a cockade with a fish on its centre 12. 100% Natural - leaves - two hands holding leaves/bud

REQUIREMENTS AND TECHNICAL FEATURES: - All the icons have to have the same graphic style - The blue code color to use is R28 G41 B64 (#1B2840) - The icons must respect the standards of beauty and cleanliness / simplicity We attach below some icons to understand the graphic style that we are looking for. Here you can find more information about us: www.fiorital.com Thank you and good work! Marketing team of Fiorital S.p.A. For any doubt don't hesitate to ask us: - writing an email at marketing@fiorital.com - a message at +39 3488764303

Every design category has flexible pricing for all budgets. Icon or button starts at €189.