What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We're an education company seeking a icon for our recently designed app "GRE Math by Sherpa". In short, the GRE is a standardized test that students take to apply to graduate school (master's degrees, Phds, MBAs, etc.). Our app focuses on the math portion of the exam. Our target audience is:
-- 20 to 35 years old
-- equally split between men and women
-- college educated
-- domestic and international (particularly India, China, Japan, Korea)
What inspires you and how do you envision the design for your business?
We're looking for an icon to our new iOS app "GRE Math by Sherpa". A Sherpa is an elite mountaineer from Nepal who helps others scale the world's most difficult mountains (e.g. Mt. Everest.). The metaphor for an education company is obvious: we help our students ascend their personal Mt. Everest -- namely, an awful standardized test with math. The app is state of the art in terms of its content, providing fantastic teaching ideas, unique animated video explanations, and loads of analytical information. An ideal icon would:
-- Be colorful, simple, yet connote "state of the art"
-- Avoid obvious references to the GRE
-- Avoid obvious education symbols (e.g. an apple or a pencil) or obvious math symbols (charts, calculators, etc.)
-- Fun is welcome (inside our app you'll find a yeti) but not necessary
-- A scalable image would be great, if possible
-- We'd also like to avoid red as the primary color
We're open to all creative ideas. Our primary goal, however, is something that looks cool, colorful, and simple.