Can have subtle animation, but NOT TOO MUCH please, if it could be animated GIF (more simple animation) then even better than Flash.
Wording for the ad to be along the lines of (but if a pro copywriter can improve by all means do so):
- Lawyers, Need More Clients?
- Lead Generation for LawyersOR- Quality Client Lead Generation
- Increase Your RevenueOR- Increase Your Client Base
- Start Free TrialORJoin Now
- Free 30 Day Trial Offer
Regarding the various sizes, we would like a theme to be able to be created across all banner sizes at some stage, right now we'd be happy with a design example of just one banner format, say the Inline rectangle: 300x250 that has the possibility to be resized.
We require a call to action on the banners to get the lawyers to sign up and join LawPath.
We offer a free 30 day trial, worth mentioning on the advert perhaps