IngeS got their new character or mascot by running a design contest:
Design a nordic godess avatar for the Norwegian Police force
Check out IngeS's Character or mascot contest…
Politiet is the Norwegian name for the national police force of Norway. The target audience for this avatar/character will be for internal use only, police officers and administrative personell in the entire police department of approximately 17000 employees.
What's your vision?
We are looking for an Avatar to represent our self-service persona called Eira, named after the Norse goddess Eir, representing help, mercy, grace, protection and calm. Graphically this figure should contain the following elements: - Typical Norse female, such as: Tall and grown woman, Blond fairly curly hair - Long dress with light colors, potentially with a cape and a hood - Holding a scepter with a light at the end – representing knowledge, help or similar - A fairly tough expression, while still kept politically correct as this is for a diverse and conservative organization. Ideally a set of figures with different expressions. The usage will primarily be as a persona in a Self Service portal letting the employees in the police contact shared services like HR, IT, purchasing/procurement, facilites. The portal let the users ask questions, search for knowledge articles as well as place orders for new equipment, replacements, new hires etc... The portal is currently rolled out in a limited pilot for 500 users before gradually marketing and rolling it out to the rest of the police departments. A chat bot is planned for later versions, the avatar will then be the personification of the chat bot. In the launch campaign after pilot, the avatar/figure may be used in an internal marketing campaign on posters or flyers, so at least some of the finished work should be scalable up to 2000 mm/80 inches. Full figure, half figure and portrait versions will be appreciated.
This is an example of a drawing of the Nordic goddess Eir https://www.deviantart.com/officalrotp/art/Norse-Goddess-of-Healer-Eir-499537188 See also some sample design for the web portal, inkluding color codes used today at Figma: https://www.figma.com/file/IPcSMTNXtSUqm7Idq1106SV1/Eira?node-id=0%3A1 The main page is also attached as PNG to this request. Please reach out if you cannot access the sample designs on Figma.com The sample female figure in these designs will be replaced with the avatar/figure from this design contest. Some photos from the official Flickr channel with examples of uniforms with and without jackets can be found here: https://www.flickr.com/photos/politidirektoratet/
Every design category has flexible pricing for all budgets. Character or mascot starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
IngeS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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